Both. BRIK designs and develops the website and the mobile experience, then drives traffic to it with SEO and paid campaigns — so the funnel is built and fed by the same team, with no handoffs between agencies.
Every campaign is measured against revenue, not vanity metrics. Leads flow from Meta and Google Ads into WhatsApp automation and a CRM, where each is tracked from first click to closed sale — so you can see exactly what each rupee returned.